Pets at Home – Newshound

Every Christmas, there’s a must-have toy which sells out all over the country.  It’s no different for pets – at least that’s the scenario we imagine in this spoof news report.  Shot on ENG cameras to give it that news-like authenticity, we built a dog-size green screen news set complete with a backlit paw logo, and took over a Pets at Home one cold November night. The film was very well received, performing strongly across all social channels.