SMRS – Unlocked

Working with Employer Brand agency SMRS, we created this short film to encourage graduate talent to think about a placement with Unlocked – a charity which aims to change the lives of inmates by recruiting top talent into Prison Officer roles. The film imagines the different reactions of friends and family when you tell them you’re going to work in a prison.

It was a huge success, resulting in a substantial uplift in applications to the scheme, and winning a RAD Award for best Single Use of Video in 2020.